How 4camping executes their growth across 11 countries
4camping is one of the largest outdoor equipment retailers in Central Europe, specializing in products that help people enjoy nature with maximum comfort. Since 2012, they have been providing customers with high-quality tents, sleeping bags, backpacks, clothing, and other outdoor gear from hundreds of renowned brands.
In addition to their online stores, 4camping has dozens of brick and mortar stores across the Czech Republic, as well as in Slovakia, Hungary, and Romania.
"Disivo delivers blazing-fast, accurate, and seamless price optimization. Not only does it save us valuable time, but it also boosts our product team’s efficiency."
Lukas Kolar Pricing specialist 4camping
11 countries
managed in an unified view.
+100% growth
Over the last 3 years fueled by improved processes and expansion to other countries.
Obstacles faced before Disivo
Price management was previously done in spreadsheets. This limited flexibility and increased the risk of errors.
With online stores across multiple countries, 4camping used domestic market prices abroad, resulting in margin losses.
Inaccurate competitor data and the inability to respond quickly to market price changes reduced competitiveness.
Low flexibility made it impossible to price individual manufacturers, brands, seasons, and their combinations correctly.
Disivo transformed pricing operations
Price management of all markets in a unified view enabled dependable product repricing.
Accurate competitor data combined with repricing across all markets enabled faster growth
Gained the ability to quickly and flexibly adjust pricing, including end-of-season sales and marketing campaigns.
A robust control system that eliminates errors before prices are published.
